The Yale Rudd Center for Food Policy & Obesity released an updated report on beverage marketing to youth, called Sugary Drink FACTS 2014. Jennifer Harris, PhD, Yale Rudd Center’s director of marketing initiatives and lead author of the report, presented the report at the annual meeting of the American Public Health Association on November 19.
The report found that overall marketing to youth on TV and children’s websites has decreased in the past few years, yet some companies have still increased their advertising of sugary drinks and many continue to have a heavy presence on social media sites.
Parents, how do you counteract all of the powerful advertising for sugary drinks?
Limiting recreational screen time to 2 hours per day is a great way, as well as enticing kids with creative ways to serve water. Linda Miklos, Health Manager at Education Connection Head Start, recommends adding fruit slices to water. While not practical for everyday consumption, it is a great way to gradually transition kids into drinking more water and Miklos says that her students love it when they do get to taste this simple treat. Also, your child will likely drink more water if he or she has access to a cool reusable water bottle to carry around in school, at home, and out and about. He or she will be less tempted at vending machines, fast food restaurants, or convenience stores to succumb to the daily advertising of sugary drinks.